Social Media

The images below reflect my professional experience in social media management. All posts were photographed, edited, captioned and posted by myself to the company’s official social media pages. All captions below have been shorted, but hyperlinked to the original post.

Lee Michaels Fine Jewelry

Facebook & Instagram


As primary social media administrator, the Instagram page gained is currently evolving to take on a fresh new look that stay in touch with modern trends to reach the biggest audience possible. While there is still a lot of progress to be made, the page has updated story icons, created a new social media voice, utilized Instagram stories to drive online sales and reveal behind the scenes content, and better optimized co-branded share of voice. All Lee Michaels posts were created in photoshoots styled and directed by myself in conjunction with a photographer. Branded content for Patek Philippe, Rolex, Cartier and Tudor were chosen from media kits to best represent the Lee Michaels brand and purchase availability.

Urban South Brewery HTX

Facebook & Instagram


During my tenure as primary social media administrator, the Instagram page gained 5,000 followers within a span of 3 months at approximately 100 followers per day, reaching a total of 11,000+ followers by the end of July. On average, each post cultivated 300-800 likes and 22-64 comments. Each Facebook post reached approximately 2,000-3,000 users per post.

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