NAPA Auto Parts
As Account Executive, I managed the local advertising for 176 individually owned NAPA Auto Parts stores in the Houston, San Antonio, Omaha and Kansas City areas. This included everything from creating custom social media campaigns, tool sale flyers, direct mail postcards, radio and digital media buys, newspaper insertions, television and billboard placements and planning grand openings. All graphics seen below were created by the graphic designer under my direction.
Landry Supply Grand Opening
Direct mail flyer, delivered to 10,500 residential homes
Boosted Facebook post
Custom Social Media
Newspaper Ads
Published in Bandera Newspaper
Spring savings postcard distributed to 10,000 residential homes in Lousiana.
Organic Facebook post
Billboards
First billboard in the country to be approved for NAPA co-op
Store Flyers
NAPA Racing meet and greet
Organic Facebook post
Published in Discover Lavaca County
Holiday postcard distributed to 14,000 residential homes in the Houston area. Features a special Black Friday only coupon. A second postcard was sent to the exact same homes between Christmas and New Years.
Customer appreciation sale and store fish fry
Window Clings
Live radio remote with KYKZ 96.1 and promo ads prior
Published in Yoakum Herald-Times
Direct Mail
Grand opening flyer distributed to 25,425 residential homes in Sioux City.
Billboard for NAPA store owner in Killeen, Texas
Milwaukee, Crafstman, Carlyle Tools and Autel tool sale
March 2024 ProLink Promotion
Before and after transformation of a store’s display windows